You’re the Messenger: Demonstrating Value to Elected Officials

Seating is limited and available on a first-come, first-served basis. Due to the interactive nature of learning labs, only those with a seat may participate. Please arrive early to secure your spot!

APA is on a mission to help local and state elected officials better understand planners’ unique value—from helping communities navigate unexpected change to providing elected officials with data-backed inputs that lead to better decisions. This work all starts with changing the way planners communicate about what we bring to the table. That’s why APA has developed key messages and resources, backed up by market research, to help planners demystify the profession and spotlight the ways our work adds value to elected leaders.

In this Learning Lab, you’ll hear the topline research findings – including the perception of planners from local elected officials – and workshop how you can embrace APA’s messaging posture in your professional communication.

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