Brand It: Driving Community Engagement Through Visual Storytelling

In an era when capturing attention and building trust are crucial, visual storytelling is emerging as a key strategy in driving community engagement for planning projects. Delve into the art and science of using visuals to communicate complex ideas and foster meaningful public involvement. Explore how to craft compelling narratives that resonate with diverse audiences, using readily accessible tools like AI and Canva to create high-quality visual content, even with limited resources.

By focusing on visual storytelling, planners can effectively convey thir projects’ value and objectives, transforming public perception and enhancing community buy-in. Discover strategies for increasing project legitimacy and awareness through storytelling techniques and examples that showcase successful applications in various planning contexts. Leave with actionable insights on how to seamlessly integrate visual storytelling into community engagement practices, ultimately leading to more informed, involved, and connected communities.

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