​Building Neighborhood Buy-In: Engagement for Housing Zoning Reform​

In Wisconsin, the City of Eau Claire's recent zoning code update project exemplifies how proactive community engagement can significantly enhance zoning efforts and address housing development challenges. This presentation showcases Eau Claire's innovative strategies for garnering neighborhood support for zoning changes aimed at reducing barriers to housing development, particularly in the city’s historic and college-student neighborhoods.

Delve into the data-driven analysis that informed the community engagement strategy and see how thorough data and 3D graphics can enrich and direct public conversations. Learn about the diverse array of engagement activities planners employed, including interactive events, open houses, driving tours, and neighborhood meetings, each one tailored to foster meaningful dialogue and address community concerns.

Presenters show how these efforts made it politically feasible to streamline housing approvals by building trust and understanding within the community regarding new and diverse housing options. Leave with practical insights on organizing effective engagement initiatives and navigating complex and contentious discussions about housing-related zoning reforms. Come away with tools and strategies to enhance community buy-in and effectively manage complex zoning updates.​