Marketing Director
American Planning Association, Illinois
An advocate for effective creativity, Liz Lang serves as Marketing Director at American Planning Association, leading marketing communication strategy, development, and implementation. Liz has also led state-level training on issue campaign development as well as advocacy for influence and persuasion.
Tenacious and focused, with an eye for what lies just beneath the surface, Liz is a firm believer that the small things can be big, and one size does not fit all. Liz’s work has been honored with Gold, Silver and Bronze Addy awards, Telly, Excel, and Communicator awards, and a Most Watched YouTube designation. Using a unique blend of insight, story, culture and context, Liz translates complexity into narratives that influence and persuade—finding opportunity amid challenge. Prior to joining APA, Liz served as Global Chief Marketing Officer for Opportunity International, a nonprofit providing financial services to people living in extreme poverty. There she unified the global brand and forged key partnerships, developing the Opportunity cause marketing partnership program and boosting revenue and reach. Liz has also held leadership positions and developed successful multifaceted campaigns for top brands at major agencies including Havas Worldwide, Young & Rubicam, and boutique firm Translation.
Disclosure information not submitted.
How Story Can Change the Narrative Around Place
Monday, March 31, 2025
9:30 AM – 10:15 AM MT