Empowering Communities: The Promotoras’s Approach to Inclusive Planning

Imagine a city where the voices of the most vulnerable echo in the halls of power and community leaders are not just figureheads, but neighbors with deep knowledge of their community’s challenges. This is not a distant ideal but a reality unfolding in El Paso, Texas, where a group of dedicated community health workers, known as “Promotoras,” are breaking down barriers between local government, urban planners, and the people they serve.

Explore how Promotoras are revolutionizing the way planners engage with marginalized communities. These local heroes are more than intermediaries; they are advocates, educators, and trusted voices who intimately know their communities. Their work is driving lasting social change by ensuring the insights and needs of vulnerable populations are not just heard.

What can we learn from their success? How can we replicate their approach? Join a conversation with representatives from the City of El Paso, the Texas A&M Colonias Program, AECOM's climate advisory services, and Barracuda Public Relations. Discover how the collaborative efforts of this unique partnership can be integrated into your own community, paving the way for more inclusive planning.